lululEmOn
Lululemon Queen Street West’s neighbourhood guide was designed to reflect the brand’s community-driven values and playful energy. Featuring local food, and things to do, the guide pairs vibrant visuals with a clear layout to help customers explore the area and feel more connected to the neighbourhood.
Role
Graphic Designer
approaCh
Employer
Lululemon
Platforms
Figma
Areas
Branding, Graphic Design, Community
I led the graphic design , following Lululemon’s brand guidelines and colour palette to maintain visual consistency across touchpoints.
All illustrations were created by Reissa, a visual artist whose fun and playful style added warmth and character. Each business was uniquely illustrated to reflect the vibrancy and charm of the local community.
The guide was shaped through a community-first process, beginning with a Google Form shared with Lululemon Queen Street West employees to collect their favourite local spots. These authentic recommendations gave the guide a personal tone rooted in the neighbourhood’s culture. I defined a walkable radius for the map using landmarks like Trinity Bellwoods and the AGO as anchors, ensuring the guide was both practical and relevant.
Colour Palette
Main Font
Sub Font
Orbit