lululEmOn
Lululemon Queen Street West’s neighbourhood guide was designed to reflect the brand’s community-driven values and playful energy. Featuring local food, and things to do, the guide pairs vibrant visuals with a clear layout to help customers explore the area and feel more connected to the neighbourhood.
Role
Graphic Designer
approaCh
Employer
Lululemon
Platforms
Figma
Areas
Branding, Graphic Design, Community
Led the graphic design execution, including layout, typography, and color system development.
Coordinated with Reissa to produce playful, community-inspired visuals.
Conducted community research and surveys to inform design decisions and ensure relevance.
Developed a cohesive visual system that tied together multiple guide sections while maintaining brand consistency.
Iterated on design elements based on feedback to refine composition, hierarchy, and readability.
The guide was shaped through a community-first process, beginning with a Google Form shared with Lululemon Queen Street West employees to collect their favourite local spots. These authentic recommendations gave the guide a personal tone rooted in the neighbourhood’s culture. I defined a walkable radius for the map using landmarks like Trinity Bellwoods and the AGO as anchors, ensuring the guide was both practical and relevant.
Colour Palette
Main Font
Sub Font
Illustrations
Orbit