frOnt stEpS
As part of a daily design challenge, I created a mock campaign for Front Steps, a community-focused running initiative. The goal was to explore a cohesive visual identity and campaign system that could motivate runners, showcase community engagement, and be applied across social media and event materials.
Role
Graphic Designer
approaCh
Timeline
November 2025
Platforms
Photoshop, Illustrator
Areas
Branding, Graphic Design
This project was self-initiated as part of a daily design challenge to strengthen my visual storytelling skills. I focused on translating the energy and movement of running into a photography-led campaign, drawing inspiration from the way Nike and New Balance create aspirational yet accessible visual narratives. The goal was to develop a cohesive, multi-platform campaign that balanced authentic community representation with high-impact imagery.
Research & Inspiration: Studied running campaigns from Nike and New Balance to understand photography style, composition, and motion storytelling.
Concept Ideation: Explored campaign themes, messaging, and visual tone to align with a community-driven initiative.
Photography Direction: Curated stock photography and edited images to reflect energy, diversity, and motion.
Refinement & Mockups: Applied typography, color, and layouts to create a cohesive visual system for multi-platform deployment.
This project strengthened my ability to design photography-driven campaigns that convey energy and community engagement. It demonstrates my process from inspiration to execution, my understanding of motion and composition in campaign visuals, and my ability to create cohesive, multi-platform designs — all skills directly relevant to professional brand and campaign work.
Orbit